Maryland Essentials
for Childhood
Led the design of a comprehensive brand identity for Maryland Essentials for Childhood in collaboration with the art director. Developed multiple rounds of logo concepts and explored a range of visual directions, refining the final system through client feedback. Established a cohesive palette, typography, and graphic language for use across web and outreach materials.
Previous logo rounds
Through an abstract mark, the Maryland Essentials for Childhood logo represents the collaboration of individuals and organizations coming together, connecting, and supporting each other to create better policies that help our children thrive. It references the sun, as represented in the original logo provided by the CDC. It also creates a form reminiscent of a pinwheel. The logo consists of two parts: the mark and the wordmark set in Objektiv MK.
