Montgomery County Department
of Environmental Protection’s
Be Salt Smart Campaign: Visual
Identity and Brand Look and Feel

Montgomery County's Be Salt Smart campaign aims to educate residents about the environmental impact of excessive winter salt use and encourage responsible salting practices to protect local waterways and ecosystems.

Led the development of the campaign's visual identity and brand look and feel to educate Montgomery County residents on responsible winter salt use and its environmental impact. Created distinct branding concepts exploring typography, color palettes, illustrations, and graphic elements to transform practical winter maintenance guidance into engaging, high-energy visuals. Conducted Shutterstock image research to establish a visual language that communicates proper salting techniques, including appropriate salt quantities and sweeping up excess salt from driveways and sidewalks.