Union for Reform Judaism
Most. Amazing. Summer!

Led the design of a campaign identity for the Union for Reform Judaism’s (URJ) Camp initiative, a national program for students in grades 3–6 to attend sleepaway camps across North America. The campaign centered on the tagline “Most. Amazing. Summer!” and required a flexible, youth-focused identity system aligned with the broader URJ brand.

Working in close collaboration with the art director and a small team of design interns from the start of the project, I led early concept exploration and developed four distinct logo directions exploring variations in typography, composition, and tone. I guided interns through ideation and refinement, providing feedback and ensuring consistency across all explorations.

I finalized and designed the chosen logo direction, translating it into a polished identity system. From there, I developed a cohesive visual system including color, typography, and logo applications for digital scalability. I also created social media templates optimized for Canva and a series of programmatic ads to support campaign outreach.